![]() In 1969, Gulf and Western Industries (then-owner of Paramount Pictures) bought Sega, which continued its arcade game business through the 1970s. Originally an importer of coin-operated arcade games to Japan and manufacturer of slot machines and jukeboxes, Sega began developing its own arcade games in 1966 with Periscope, which became a surprise success and led to more arcade machine development. following the acquisition of Rosen Enterprises in 1965. ![]() The formation of the company known today as Sega is traced back to the founding of Nihon Goraku Bussan, which became known as Sega Enterprises, Ltd. ![]() The history of Sega, a Japanese multinational video game and entertainment company, has roots tracing back to Standard Games in 1940 and Service Games of Japan in the 1950s.
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